About
I design communication the way I'd want to be spoken to.

Elizabeth Kugbey
My work lives in the small decisions, the verb in a headline, the pause in a story beat, the white space around a difficult statistic. I believe communication design is, at its core, an act of translation: deciding what to leave out so the audience can find what matters.
I came to this practice by an unusual road. My undergraduate degree is a B.Sc. in Conservation Biology and Entomology from the University of Cape Coast in Ghana, where I spent four years learning how living systems behave, how ecosystems hold or fall apart and how a single misplaced variable can collapse a model. My work as a Research Assistant on a World Health Organization vector-biology and control project taught me that even the best science is invisible if no one can read it. So I followed the question, how do we design messages people will receive?, into design itself, first as a Communication and Marketing Supervisor at Decorivo Interior Designs, then into graduate school.
I was born and raised in the Volta Region of Ghana, in a culture where storytelling is how knowledge is preserved, how children are taught, and how communities make sense of change. Long before I knew the words "narrative design" or "user experience," I was sitting through evenings of proverbs, folktales, and call-and-response songs that knew exactly how to hold an audience. That inheritance shapes everything I make. I think in story arcs before I think in screens, I trust rhythm and pause as much as I trust grids and type, and I design with the assumption that the audience is bringing their own wisdom into the room.
When I'm not designing, you'll usually find me on a volleyball or tennis court, at the bowling alley with friends, out birdwatching with a quiet pair of binoculars, or working out — small rituals that keep me curious, present, and easy to be around.
"The best communication feels like a thoughtful conversation, structured enough to trust, open enough to think inside."